• Struggling a bit with the LCT Welcome Letter. I am not keen on the phrase “checklist assessment,” but I am unsure what else to call it. Here is what I have so far:

    Hello there!
    I’m so happy you found From Tangled Tech to Smooth Systems: Your playbook for evaluating how your software and workflows align with expansion and growth. Let’s dis…Read More

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    • I like it Carrie. The only thing I would add is… “I hope to speak with you soon!” doesn’t sound like an invitation. (in sales we have to ASK for the order). What’s the next step or action you want them to take after this?

    • Hey Carrie, I feel like the connection between your values and the purpose of the resource could be stronger. It took me a few reads to get what you were going for, and I still feel like I’m reading between the lines.

      Specifically, I wouldn’t repeat the title in the first sentence. I would use the brass tacks description you have at the end but…Read More

  • Topic: How does your prior experience/work/career help to uniquely position what you do?

    I’m afraid this one might be too long, and I may have gotten a little soapbox. Would love any feedback.

    Subject Line: Unlock My Hidden Talents
    Preview Text: How volunteer work shapes exceptional professionals.

    Hook: Why you shouldn’t discount v…Read More

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  • How my life experience uniquely positions me

    Send To: Full List
    Subject Line: How Autism Taught Me to Serve You Better (85% on Monster Insights)
    Preview Text: Lessons learned from my autism parenting journey

    Normal is a setting on my dishwasher; Autism is not.

    My daughter was 2 years old when we got the diagnosis of Autism. At that…Read More

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    • Your passion and deterination to figure out how to help your daughter definitely translates into your passion for helping your clients, and your interest in getting to know them and their needs so you can best support them too. I loved these lines: I understand your frustration if your programs are all over the…Read More

    • I love this – SO relatable! Great job on the content and drawing the parallels. Well done. I know your subject line scored high, but it’s best to have 3-5 words max in subject and preview lines. Might want to reconsider that?

  • I tried to follow the email trust triad with this one. I appreciate any and all feedback!

    Differentiator:
    The SPARK Assessment is tailored to each business owner and goes deep to ensure their tech ecosystem aligns with their business goals. We meet the business owner where they are and leave the cookie cutters in the kitchen…Read More

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    • How do you want to talk? Have them reply back to the email? DM you? This last line needs a little clearer CTA: . If you’re ready to work with a consultant who will create your custom technology evaluation and write your recipe to streamline your systems for efficiency, let’s talk.

      • Gotcha. Thanks! I updated the last paragraph to this:
        I want them to experience that ooey, gooey, yummy cookie that was made just for them. If you’re ready to work with a consultant who will create your custom technology evaluation and write your recipe to streamline your systems for efficiency, let’s talk. Schedule your coffee and cookie cha…Read More

    • I like this story a lot! It is a bit long and it made wonder where it was going, but then we got there.

  • Differentiator:
    SPARK streamlines your tech and processes to increase your capacity to contribute to social impact programs, and support causes you are passionate about.

    Subject Line: I just wanted you to know… (85% on monster insights headline optimizer)
    Preview Text: How will you feel in a month?

    Hey [Name]!

    A few months ago, I got a…Read More

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