• Hi everyone,

    Would love any feedback on my post using past experience for thought reversal. Any great ideas for a better title would be greatly appreciated.

    Time to challenge assumptions?

    As an ex corporate marketer, I am first to admit that I was a snob when it came buying products from a direct sales company. How could they possibly…Read More

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    • I like this a lot! I think your hook could be: Is there a time you had to challenge your own assumptions? And then you go into the story as it is written. I do not see your CTA or transition at the end. what do you want them to do after reading this?

      • love your suggestion! CTA: Lets stay connected with my monthly newsletter.Click here to be kept up to date with new product developments and special promotions

    • I like that you shared the science behind the product, but I am missing the transition and what you want me to do next.

  • Lead Magnet Homework

    Lead Magnet Homework
    Dan Lewis
    Personal Brand Photographer and Brand Illuminator
    I help coaches, consultants and transformational leaders crystalize their uniqueness in vivid, authentic signature images that get noticed and connect.
    Lead magnet questions
    1. Who is your Level 5 buyer?
    Veteran coaches with high…Read More

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    4 Comments
    • Insight of the day. I am tired of dealing with amateurs wrapped up in scarcity thinking.

      • GOOD – then it’s time to jump in a smaller pond with bigger FISH you can photograph. This also means your messaing needs to shift to your new level 5 buyer. Great awareness.

    • Love the visual charisma. Stopped me in my tracks and made me think.

    • With this shift – here is the messaging upgrades I see: 1) Brand Illumination Photographer (one title – tighten it up). In your “I Help statement”: be sure to say “veteran or established” this will weed out a lot of the scarcity and all in your fish! 3) CTA: Schedule Your Brand Illumination Session Today 4) I think your WHAT here is actually…Read More

  • Hello! I’d love some feedback on my lead conversion tool. Here is what I have so far, but I’m struggling.

    The idea I have for the resource is an assessment that will help them get clarity as to whether what they are currently using (if anything at all) is suiting their needs and if my solution would be an easier and less overwhelming option. Is…Read More

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    • @sarasarafins-com I could be your Level 5 client… so here’s my thoughts: “simple” is a word that I love wrt finances.😂 The thing I’m struggling with now is navigating QuickBooks. Agh. Simplicity and not getting myself “tied in knots” is what I’d be looking for… time saving is a very close second. I think your main content is spot on. The other…Read More

    • I agree with Ann. I love simple. Every year I say I will change but the set up is too overwhelming so i dont and stick with my own system. Being reminded of the time savings in the future would be attractive. However the thought in my head is..every minute spent on analysis is a minute not spent on growing my business so it needs to be quick. Hope…Read More

  • SUBJECT: LEAD CONVERSION TOOL
    Hi folks!
    I’m struggling with my Title and Subtitle for my Lead Conversion Tool for my Level 5 client and I’d love some feedback.
    Level 5 client:
    * women healthcare professionals
    * verging on burnout
    * despite doing a”all the things” to stay healthy and happy
    * they know something needs to change but they’re…Read More

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    3 Comments
    • Hi @annannbecks-co – the ‘reclaim yourself’ subtitle doesn’t resonate with me. It feels murky. I’m not sure what that means. Can you use different wording there? I like the rest of it. The title feels clear and I like that different levels of assessment will lead to different suggestions/outcomes.

    • Reverse your path to Burnout: Get clarity on your ONE next step to reclaim yourself.

      i like the title because it reminds me of what could happen…but I agree with sara about the word reclaim. how about changing it to protect?

  • Hello CPC Friends!

    I’m a newbie here and will be joining you on April 17th. Bios are exercises in choosing a story to tell, so I will choose three things here.

    1) I have been working in leadership coaching, writing, and facilitation space for a long time and am zeroing in on my message and work for the last and best 10 years of my work…Read More

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