• Lead Magnet Homework

    Lead Magnet Homework
    Dan Lewis
    Personal Brand Photographer and Brand Illuminator
    I help coaches, consultants and transformational leaders crystalize their uniqueness in vivid, authentic signature images that get noticed and connect.
    Lead magnet questions
    1. Who is your Level 5 buyer?
    Veteran coaches with high…Read More

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    • Insight of the day. I am tired of dealing with amateurs wrapped up in scarcity thinking.

      • GOOD – then it’s time to jump in a smaller pond with bigger FISH you can photograph. This also means your messaing needs to shift to your new level 5 buyer. Great awareness.

    • Love the visual charisma. Stopped me in my tracks and made me think.

    • With this shift – here is the messaging upgrades I see: 1) Brand Illumination Photographer (one title – tighten it up). In your “I Help statement”: be sure to say “veteran or established” this will weed out a lot of the scarcity and all in your fish! 3) CTA: Schedule Your Brand Illumination Session Today 4) I think your WHAT here is actually…Read More

  • Hello! I’d love some feedback on my lead conversion tool. Here is what I have so far, but I’m struggling.

    The idea I have for the resource is an assessment that will help them get clarity as to whether what they are currently using (if anything at all) is suiting their needs and if my solution would be an easier and less overwhelming option. Is…Read More

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    • @sarasarafins-com I could be your Level 5 client… so here’s my thoughts: “simple” is a word that I love wrt finances.😂 The thing I’m struggling with now is navigating QuickBooks. Agh. Simplicity and not getting myself “tied in knots” is what I’d be looking for… time saving is a very close second. I think your main content is spot on. The other…Read More

    • I agree with Ann. I love simple. Every year I say I will change but the set up is too overwhelming so i dont and stick with my own system. Being reminded of the time savings in the future would be attractive. However the thought in my head is..every minute spent on analysis is a minute not spent on growing my business so it needs to be quick. Hope…Read More

  • SUBJECT: LEAD CONVERSION TOOL
    Hi folks!
    I’m struggling with my Title and Subtitle for my Lead Conversion Tool for my Level 5 client and I’d love some feedback.
    Level 5 client:
    * women healthcare professionals
    * verging on burnout
    * despite doing a”all the things” to stay healthy and happy
    * they know something needs to change but they’re…Read More

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    • Hi @annannbecks-co – the ‘reclaim yourself’ subtitle doesn’t resonate with me. It feels murky. I’m not sure what that means. Can you use different wording there? I like the rest of it. The title feels clear and I like that different levels of assessment will lead to different suggestions/outcomes.

    • Reverse your path to Burnout: Get clarity on your ONE next step to reclaim yourself.

      i like the title because it reminds me of what could happen…but I agree with sara about the word reclaim. how about changing it to protect?

  • Hello CPC Friends!

    I’m a newbie here and will be joining you on April 17th. Bios are exercises in choosing a story to tell, so I will choose three things here.

    1) I have been working in leadership coaching, writing, and facilitation space for a long time and am zeroing in on my message and work for the last and best 10 years of my work…Read More

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  • Week of April 15 newsletter draft – Subject: Join me for “Riding the Waves of Business: A Mastermind Day at the Lake” 🌊

    As I reflect on my journey in the insurance brokering world, I’m reminded of the challenges I faced as a mid-30s trailblazer in a male-dominated industry. Back then, there were few women brokerage owners, and being a young…Read More

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  • Here is my draft:

    Have you ever thrown the baby out with the bathwater?

    Once an owner came into my HR office and said ‘we need to fire a VP’. As HR there are two things I always insist upon – process and doing the right thing. So of course I said ‘show me the documentation’. He brought back 3 pages of every minor and major grievance…Read More

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    • Great story! Maybe also tie in that retaining people and retraining can also be better for a business bottom line than throwing the baby out with the bathwater.

    • This is such a good story. If you added anything about how much people save to retain VS fire, that could be a quick line OR a whole new thought reversal piece.

  • Update I have the theme for my newsletter – Ride the Waves with Anthea – and a landing page for signing up. Content ideas are starting to flow. First issue is about my recent travel experience to Costa Rica and tying in how making an ask resulted in a yes.

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  • Here’s my first draft — entitled: The CEO who cleaned toilets

    There once was a business owner who thought she was a CEO.

    She owned a retail store where she did everything…

    from bookkeeping, purchasing, selling, making displays, hiring, firing –She even cleaned the toilets!! She was exhausted trying to do everything herself even tho…Read More

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    • I think this is mostly there overall – I just want to ask – (because I am learning) is the ‘thought reversal’ clear enough? You USED to be the CEO and then needed to focus on your daughter and to your SURPRISE – the business grew – but WHY & HOW – I “think” needs to be addressed – so people can understand how you can help them.

    • what is WLPM? I think you need to just say it – work less, profit more because you are diving into another acronym with GROW.

    • Can you tie this back to toilets? After all, you started your business for freedom, even if you are not the one currently cleaning the toilets like I was! Let’s partner together and build your self-running business engine.

    • such an impactful story

  • Draft of my first email. I am wondering if I should include photos of an aggressive dog, a cat and a horse, and I would like to find a great closing or ending. Feedback appreciated!…Read More

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    • I like the parallels you draw from kids acting out and our pets acting out. I can feel you passion for help those pet parents. As for your questions about pictures, do you have any before and after pictures? Or a picture of a “helped” pet? I might even include a before and after story of a pet and parent that you helped. That might actually work…Read More

    • Love this copy and it is so relatable to readers (even those of us who don’t have children). It just makes sense. Well done!

    • Hi there – thought I would offer some insights that my sister (a 35+ year veterinarian) used to say about pets & kids….. If the kids walked thru the door and were ill mannered i.e. running all over the place, touching everything — then the pets would act similarly! And of course, vice versa was true — if the kids came into the clinic and were…Read More

  • How my life experience uniquely positions me

    Send To: Full List
    Subject Line: How Autism Taught Me to Serve You Better (85% on Monster Insights)
    Preview Text: Lessons learned from my autism parenting journey

    Normal is a setting on my dishwasher; Autism is not.

    My daughter was 2 years old when we got the diagnosis of Autism. At that…Read More

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    • Your passion and deterination to figure out how to help your daughter definitely translates into your passion for helping your clients, and your interest in getting to know them and their needs so you can best support them too. I loved these lines: I understand your frustration if your programs are all over the…Read More

    • I love this – SO relatable! Great job on the content and drawing the parallels. Well done. I know your subject line scored high, but it’s best to have 3-5 words max in subject and preview lines. Might want to reconsider that?

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